Five stages, documented at every step.
You can enter at any stage and leave at any stage. Each one ends with a deliverable you can hold — a report, a model, a sample, a mould, a shipment.
Turn a rough idea into a direction worth funding.
A concept is only useful if it survives contact with the market and the mould shop. We start from the fish, the angler and the shelf price — then decide what the product must do, and what it can afford to be.
- Target species, season, water type and retrieve speed
- Teardown of competing products: structure, material, cost position
- Feature set and the one claim the packaging will carry
- Two or three concept directions with rough cost impact
- Written feasibility verdict before tooling money is spent
Move from visual proposal to verifiable engineering.
This is where a product stops being a picture and starts being a mechanism. We model the exterior and the structure together, because the wall thickness behind a 1.2 mm joint decides whether the bait survives a hookset, not the render.
- Solid models, exploded assemblies and production drawings
- Joint, hinge, rattle chamber and hook hanger structure
- Weight transfer, centre of gravity and buoyancy planning
- Draft angles and parting-line planning built into the model
- Revision log: what changed, why, and what it affected
Find the problems while they still cost a sample, not a mould.
Printed and soft-tooled parts, tested in a tank and on the water. We change one variable at a time — lip angle, weight position, joint clearance — and record what each change did to the action.
- 3D printed samples for form, fit and assembly check
- Soft tooling for castable prototypes in production material
- Swim tests with video reference against the target action
- Mould design, T1 samples and correction rounds
- Sample report listing every deviation and recommendation
Appearance is easy. Appearance at ten thousand units is the job.
Material and process decide whether the design is manufacturable at the cost the market will pay. We screen materials against hardness, elasticity, UV stability and abrasion, then check the whole chain: gate, parting line, demoulding, surface and paint.
- Material selection against performance, cost and use environment
- Hardness, elasticity, toughness and surface-feel requirements
- Parting line, gate position, demoulding and post-processing plan
- Painting, foil and finish process matched to the artwork
- Balance between performance, yield stability and unit cost
We stay until the first container leaves.
A design that cannot be produced at a stable yield is not finished. We select and supervise the manufacturing partner, approve the first article, and stay involved through the first repeat order.
- Mould cost, lead time and payment terms negotiated on your behalf
- Supplier matching, capacity check and production trial supervision
- Inspection criteria, AQL level and first-article approval
- Packaging, labelling and shipment documentation
- Ramp-up support and second-source planning
How the engagement is structured.
Development is charged as a fixed project fee, not an open hourly rate. The fee is agreed before work starts.
| Topic | Standard |
|---|---|
| Engagement | Fixed project fee per stage, agreed in writing before each stage begins |
| Payment | 50 % on kick-off, 50 % on deliverable acceptance |
| Currency | EUR or USD, invoiced to your entity |
| Tooling | Quoted separately; owned by you, transferable on request |
| Confidentiality | Mutual NDA signed before files are exchanged |
| Exclusivity | Category exclusivity available per market, agreed per project |
Figures on this page are indicative. Replace this table with your real terms before publishing — being explicit here saves a lot of email later.
Not sure which stage you need?
Send a short brief. We will tell you where the real risk sits in your project — usually not where you expect.